Insights and Priorities for Regional Growth

The South of Scotland Music Sector Report, developed in partnership with leading local organisations, provides a clear snapshot of the region’s vibrant music industry. Based on survey responses from June to August 2025, the report explores the sector’s current landscape, challenges, and opportunities.

Key Highlights


•Strong Local Presence: The sector features 261 music enterprises and supports 614 jobs, with Dumfries and the surrounding area especially prominent.

•Freelance Focus: 58% of enterprises are run by freelancers or self-employed individuals.

•Economic Value: The music sector generates an estimated £8.4 million turnover across the South of Scotland.

•Widespread Reach: 96% of respondents operate in Scotland, 51% across the UK, and 36% internationally.

•Resilience and Optimism: 75% of respondents are confident about their viability over the next year, with 36% expecting improved performance.

Opportunities and Challenges

•Top Opportunities: Live performances, music festivals, and regional collaboration were seen as vital for future growth.

•Main Barriers: Lack of funding and high operating costs are major challenges, especially for organisations.

•Risks: Audience disengagement and the impact of new technologies like artificial intelligence are concerns for many.

Identified Priorities

•Boosting networking and collaboration across the region
•Enhancing youth engagement and supporting young musicians
•Expanding international activity and export opportunities
•Improving recording studio access and music infrastructure
•Developing live venues and growing local audiences

The full report also highlights transport barriers, music education needs, and the importance of local support organisations. By focusing on these priorities, partners aim to create a more sustainable and dynamic music sector for the South of Scotland.

Partners involved in the initiative include Arts D&G Creative Scotland, Dumfries and Galloway Council, Dumfries Music Collective, MacArts, Live Borders, Loreburn Hall, Music Venue Trust, Scottish Music Industry Association and South of Scotland Enterprise.

 

Image credits are: Patrick Rafferty/MacArts, Ryan Johnson/SMIA